If you have any questions concerning this policy, please contact: Stephanie Johnson-Cunningham, Executive Director, [email protected]

Effective: 2026

Museum Hue is committed to protecting your privacy. This privacy policy governs the way we collect and use your information online, and its subdomains, or other platforms accessed through the Museum Hue website. The purpose of this Privacy Policy is to help you understand what information Museum Hue collects about you when you visit its website. By using the Museum Hue website, you signify your acceptance of this Privacy Policy.

This Privacy Policy is divided into several topics.

•  Scope
• Information Collection and Use
• Online Ticketing, Museum Membership, Purchases, and Donations
• Email Subscriptions
• Security
• Cookies and Pixel Tags
• Mobile Device Information
• Aggregate Information
• Third Party Vendors/Service Providers
• Links to Other Sites
• Children Under 13 Years of Age
• State Privacy Rights
• Additional Rights for California Residents
• Data Retention
• Jurisdiction
• Contact Information
• Amendments

This Policy applies to information Museum Hue collects:

• On this website.
• When you interact with our advertising and applications on third-party websites and services, if those applications or advertising include links to this Policy.

It does not apply to information collected by:

• Us through any other means, including on any other website not operated by Museum Hue or any third party; or
• Any third party, including through any application or content (including advertising) that may link to or be accessible from or through the Museum Hue Website.

Please read this Policy carefully to understand our policies and practices regarding your information and how we will treat it. If you do not agree with our policies and practices, your choice is not to use our website. By accessing or using this website, you agree to this Privacy Policy.

As described in more detail below, Museum Hue may collect personal information relating to an identified or identifiable person (such as name and postal or email address) through its website. Individuals may transmit personal information to the Museum as part of a form submission or in connection with other activities, services, or resources made available on the Museum’s website. The Museum also works with third-party services to collect information from the Museum’s website users and donors. In order to learn more about visitor usage patterns and how to improve Museum communications and user experiences. We collect personal information from you and other sources. The Museum collects this information in order to meet the legitimate business purposes of the Museum, including furthering the Museum’s not-for-profit mission and meeting the needs of our visitors, mobile app users, and email recipients. We use your personal information for the following key purposes: For our business purposes: we may use your personal information to inform visitors and users about upcoming programs and events; to count and recognize visitors to the website; to enable certain features on the website, such as helping visitors plan their visit to the Museum and improve their onsite experience, responding to, personalizing and improving users’ online experiences, fulfilling online orders, extending the visitor experience with scientific and educational materials, before and after an onsite visit, marketing and fundraising, allowing individuals to apply for jobs, volunteer positions and academic programs, and to register for educational programs and for other purposes related to managing our business;

For legal purposes: we may use and share personal information for legal purposes, including financial, regulatory, tax and other legal obligations, and to respond to governmental or regulatory requests or subpoenas or for litigation purposes.

To contact you: subject to applicable law, we or our third-party service and business providers may send you communications informing you about upcoming programs and events. Such communications are designed to make your experience of our services more efficient and may include, but are not limited to: notifications about our services and other communications (including important information that could affect your relationship with us), communications about promotions and our mobile application features.

For our legitimate business interests: we may use your personal information to manage our legal, regulatory, financial and business requirements, including obtaining legal advice, in the course of disputes and litigation, internal and/or regulatory investigations; and

For other purposes: subject to applicable law, we may use your personal information for additional purposes in connection with the services, where you have provided your prior consent.

The Museum’s collection and use of personal information varies with the type of transaction, as detailed below.

If you make an online purchase of a ticket or Museum Hue-sponsored event, membership, or item from the Museum Shop, or donate to the Museum, you are asked to provide personal information to process and fulfill your online transaction. This information includes contact information (such as name, email and physical addresses) and credit card information. If the Museum has trouble processing an order or donation, we may use your contact information to reach you. Please see the section below called Security, regarding credit card processing. When you purchase a membership or make a donation to Museum Hue online, we will ask you to provide us with the information we need to process your membership and/or to acknowledge your contribution. This information includes your name, billing and mailing addresses, telephone number, email address, and credit card information. Your credit card information will be sent to our third-party payment card processors and service providers to perform fraud detection and payment processing services. If your purchase is rejected by our website because it was detected as a possible fraudulent use of a payment card, and you are in fact the authorized user of the card, you can contact us at [email protected] for the issue to be evaluated.

If you are subscribed to any of the Museum’s email newsletters, the Museum will use your email address to send the newsletter to you and may personalize it. The Museum may work with third-party partners to perform these services, as discussed further below. You may unsubscribe at any time by clicking the “unsubscribe” link at the bottom of every email.

Museum Hue has implemented appropriate and reasonable physical, technical, and administrative processes and procedures in an effort to reduce the risk of loss, misuse, and unauthorized access, modification or destruction of the personal information under our control. In addition, we limit access to your personal information to those employees, agents, contractors and other third parties who have a business need to know. We require that such parties only process your personal information on our instructions and that they agree to keep your information confidential.

While we have employed security technologies and procedures to assist in safeguarding your personal information, no system or network can be guaranteed to be 100% secure.

To learn more regarding our Anti-Money Laundering and Know Your Customer Policy, see here.

Like most websites, Museum Hue uses cookies and pixel tags to better understand its online visitors, to improve its marketing efforts, and to make improvements to website content, navigation, and structure.

A cookie is a small text file that is sent to your browser from a website and is stored on your computer’s hard drive. A cookie acts as an anonymous tag that identifies your computer or device. Cookies can store information about which webpages you’ve viewed, or what you’ve put in your online cart. Certain functionality on the website, such as the purchase of tickets or items from the Museum Shop, requires the use of cookies to operate.

A pixel tag is a small graphical image, embedded on a webpage or in an email. When you access a page or email with a pixel tag, the tag generates a generic notice of that action. Pixel tags usually work in conjunction with cookies, registering when a particular device visits a particular page or opens an email.

If you are concerned about the use of cookies, the Museum suggests that you explore your browser’s options to notify you whenever a cookie is set, or to disallow cookies altogether, allowing you to decide whether to accept cookies. You can also delete cookies from your computer. Users should be aware, however, that prohibiting the use of cookies may prevent certain elements of the website from properly functioning for you.

We may collect personal information from you if you access services through our mobile applications; for example, your unique device identifier, the mobile’s operating system, mobile carrier and location. Depending on which platform you use to access our services (e.g. iOS, Android, or Windows Phone), you may be able to control whether we collect location data by adjusting the privacy settings on your wireless device. Please be advised that some features will not be available if you choose to disable the collection of location data. Personal information obtained from your mobile device in connection with any text notification services you request may include your cell phone number, your carriers name, the date, time and content of your messages and other information you provide to us as part of these services.

The Museum also collects some anonymous, non-personal information on an aggregate basis about its website visitors and app users. This information is used for statistical purposes and to help the Museum monitor how visitors navigate our website. Examples of such information include IP address, browser type, and device type.

Additionally, the Museum may collect location data for WiFi-enabled devices visiting the Museum campus. This includes device ID but is not correlated to any other information on specific users. The data is used to understand the flow of visitors through the Museum to improve the visitor experience.

The Museum does not sell or rent personal information. However, the Museum engages third-party vendors to help provide and manage our Services, process online and offline transactions, better respond to the needs of our customers, and enhance our marketing efforts. The Museum requires third-party vendors to protect the privacy of the Museum’s online visitors and to keep all information secure and confidential and prohibits them from using or sharing such information except as specifically described in their agreements with the Museum. The Museum requires its vendors who process sensitive Personal Information to maintain the confidentiality of such Personal Information to which they are provided access, in addition to providing timely breach notifications within 48 hours of confirmation.

Users may find content on the Museum Hue’s website that links to the websites and services of our partners or other third parties. The Museum does not control the content or links that appear on these websites. These websites and services may have their own privacy policies and customer service policies, or no policy at all, and those may change from time to time; you are encouraged to review the privacy policies of any websites you visit.

The Museum does not knowingly collect personal information from children under 13 years of age. If we learn we have collected or received personal information from a child under 13, we will delete that information. We may refuse to process, or continue to process, the child’s personal information until we receive this evidence of consent or authorization.

Museum Hue is specifically targeted to New York residents, and complies with NY data protection laws. Compliance with required state and federal laws and regulations will always be an obligation of Museum Hue. However, State consumer privacy laws may provide their residents with additional rights regarding the use of their personal information. The exact scope of these rights may vary by state. To exercise any of your rights, please submit a request to this designated email address: [email protected]

Customers who reside in California and have provided their personal information to us may request, once per calendar year, information about our sharing of certain categories of personal information to third parties, for their direct marketing purposes. Such requests should be submitted to us at [email protected]

To determine the appropriate retention period for your personal information, we consider the amount, nature, and sensitivity of personal information, the potential risk of harm from unauthorized use or disclosure of your personal information, the purposes for which we process your personal information and whether we can achieve those purposes through other means, and the applicable legal requirements. Information associated with your Museum account will be kept until it is no longer necessary to fulfil the Museum’s legitimate business purposes or until such information is deleted in accordance with this Policy.

The website is operated from the United States and is specifically targeted to New York residents. If you are located outside of the United States and choose to use the website or provide information to the Museum, you acknowledge and understand that your personal information will be transferred, processed, and stored in the United States, as necessary. We process your personal information in the United States, where data protection laws may be of a lower standard compared to your own country’s data protection laws.

Please contact us with any questions about this policy at: [email protected] 

We reserve the right to update or change this Policy at any time. Your continued use of the Service after we inform you of or post any amendments to the Policy at the website will constitute your acknowledgement and acceptance of such amendments.

This Policy was Last Updated: May 2, 2026